For Goodness Cakes
Develop a landing page to actively proactively engage with customers and enhance clarity of the ordering process.
As a small business primarily operating on social media, posting announcements on multiple platforms creates confusion and difficulties for both parties. This complicates the ordering process, introducing the potential for errors.
I interviewed customers about their cake ordering experiences to create an optimized user flow.
Currently, announcements and updates are posted manually on several social media platforms. This is tedious for the client as well as the customers.
A dedicated section on the landing page would make it easier for customers to keep up with business announcements.
Customers often struggle with depicting their cake ideas in words. This often leads to unmet expectations.
Many customers want the ability to upload their inspiration for designs and styles to help the baker.
Landing page
Landing page
Order form
