Card.io
Dynamic profile tab that actively highlights past routes, and personal bests.
The current system has too many tabs, overwhelming users with information and making it unclear where to navigate.
I interviewed players to identify their key preferences and optimized the information architecture based on their insights.
Some players feel overwhelmed by too many tabs and too much information. They want a simpler version that shows key stats and averages.
They want to be able to quickly glance at their past performances, with an option for a more in-depth breakdown of individual runs.
Players also wish to track their progress over shorter time periods to assess their improvement.
The majority of players prefer a weekly roundup of their performances for the week.
Certain players prefer not to display specific personal information on their profiles but still want a public-facing profile for community interaction.
As the game tracks your current running position and route, prioritizing the safety of our players is crucial.
Past routes
Weekly performance
